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Issue DateTitleAuthor(s)TypeAccess
114-Mar-2022RESPONSABILIDADE SOCIAL CORPORATIVA: DESENVOLVIMENTO E IMPLEMENTAÇÃO DE FERRAMENTAS DE GESTÃO SUSTENTÁVEL NA EDP COMERCIALCoimbra, Gabriela do CoutomasterThesisopenAccess
219-Jul-2022Marketing Digital e Redes SociaisGonçalves, Mariana MarquesmasterThesisopenAccess
38-Sep-2022Social Media Marketing Como Instrumento De Comunicação No Caso B2BAntunes, Eduarda SousamasterThesisopenAccess
427-Sep-2022Os efeitos da prática de greenwashing de um fornecedorAlves, Ana Luísa MatosmasterThesisopenAccess
530-Sep-2022APLICAÇÃO DE UM PLANO DE MARKETING DIGITAL NUMA ENTIDADE DESPORTIVA: O CASO UFCITAlves, Luís Pedro FerreiramasterThesisopenAccess
68-Sep-2022Stakeholders' Engagement nos Mercados B2BGarcia, Ana Catarina FernandesmasterThesisembargoedAccess
727-Sep-2022O MARKETING DIGITAL NA NEXX HELMETSPereira, Francisco Manuel de Almeida AlvesmasterThesisopenAccess
828-Sep-2022The main purpose of this study is to explore the factors that influence purchase intentions for electronic cigarette among young adults. The results of the study provide evidence and recommendations on the factors that influence consumers' intention to purchase e-cigarettes. That is, the role of health consciousness, habit and flavored tobacco ban on consumer purchase intention and behaviour within the expanded framework of Theory of Planned Behavior.Lu, Jiang LiangmasterThesisopenAccess
926-Jul-2022Thought Leadership - Adapttech - Um caso práticoSantos, Bruna Inês Rolo dosmasterThesisopenAccess
1026-Jul-2022Internacionalização das PMEs de serviços tecnológicos portuguesas - Um caso de estudo contemporâneoLeandro, Alberto José Oliveira CatarinomasterThesisopenAccess
1126-Jul-2022O impacto das redes sociais digitais nas Brand CommunitiesTeixeira, Eduarda Alexandra SantosmasterThesisopenAccess
1220-Jun-2022How green strategic alliances influence sustainability and green organization identity: evidence for Chinese companiesBai, XuesongmasterThesisopenAccess
1320-Sep-2022Work-Life Balance Em Contexto PandémicoAraújo, Bárbara Inês SantosmasterThesisopenAccess
1421-Dec-2022The impact of dynamic capabilities on Competitiveness of SME's in the Portuguese contextFerreira, Jorge António BarbosadoctoralThesisopenAccess
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