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1
9-Apr-2018
Antecedents and Outcomes of Brand Love: Utilitarian and Symbolic Brand Qualities
Bairrada, Cristela Maia
; Coelho, Filipe
; Coelho, Arnaldo
article
openAccess
2
22-Sep-2018
Determinantes da Intenção de Compra de Produtos Naturais
Fernandes, Andreia Bernardete Ferreira
masterThesis
openAccess
3
22-Sep-2018
Antecedentes e Consequentes do Amor pela Marca no Ambiente das Aplicações Móveis
Cruz, Rita Margarida Reis Torgal da
masterThesis
openAccess
4
23-Feb-2018
Antecedentes e consequentes da satisfação com o voluntariado empresarial: um estudo empírico.
Vitorino, Paloma Xavier Santos
masterThesis
openAccess
5
19-Sep-2018
Os fatores relevantes do sucesso individual de mulheres empreendedoras do estado de Minas Gerais – Brasil.
Abrahão, Barbara Resende
masterThesis
openAccess
6
12-Sep-2018
The Influences of Electronic Word-of-Mouth, Argument Quality, and Source Credibility on Consumers’ Perceptions and Intentions on Online Travel Agencies
Ip, Ling Wun
masterThesis
openAccess
7
19-Sep-2018
"O impacto da Comunicação veiculada através de Influenciadores de Instagram no Comportamento do Consumidor"
Manaia, Ana Catarina Graça
masterThesis
openAccess
8
19-Sep-2018
O papel da Responsabilidade Social Corporativa nas atitudes e comportamentos dos consumidores
Santos, Elton Joel Weges
masterThesis
openAccess
9
28-Sep-2018
Mulheres na Publicidade
Vieira, Ariane Gimenes
masterThesis
openAccess
10
13-Jul-2018
Determinantes da atitude face ao produto exposto em programas de entretenimento chineses e o seu impacto na intenção de compra: um estudo empírico
Ni, Zhaowen
masterThesis
openAccess
11
13-Jul-2018
"Subscribe to my channel": The Impact of Digital Influencers on Attitude Towards Brand, Brand Attachement and Purchase Intention
Soares, Priscila Rodrigues Tarlé
masterThesis
openAccess
12
19-Sep-2018
As relações inter e intra líderes e colaboradores: um estudo sobre a performance individual e o bem-estar dos colaboradores do contact center da PT Sales
Fazenda, Guilherme Faria
masterThesis
openAccess
13
22-Sep-2018
Fatores de Influência na Intenção de Compra de Produtos Veganos: Estudo Comparativo do Comportamento do Consumidor Português e Brasileiro
Neves, Luís Fernando Diniz
masterThesis
openAccess
14
3-Sep-2018
Antecedentes e consequentes da lealdade online em sites de alojamento: um estudo comparativo do comportamento do consumidor português e brasileiro
Aguiar, Pâmela Mossmann de
masterThesis
openAccess
15
3-Sep-2018
Altruísmo no Marketing de Causa e Percepção dos Millennials
Lopes, Julia Maringoni
masterThesis
openAccess
16
19-Sep-2018
O impacto da Responsabilidade Social Corporativa na lealdade, no amor à marca, na publicidade boca-a-boca e no reconhecimento da marca
Pereira, Sara Patrícia Sousa
masterThesis
openAccess
17
28-Sep-2018
Espiritualidade no local de trabalho: influência nas equipas de trabalho fabril.
Mendes, Ricardo Jorge Cardoso
masterThesis
openAccess
18
12-Sep-2018
The Impact of celebrity endorsement on attitudes and behaviours towards brands
LO, SUT I
masterThesis
openAccess
19
28-Sep-2018
Filosofia Lean e metodologia 5S. Os seus efeitos quando aplicados à produção.
Rigueiro, Nuno Miguel Lopes
masterThesis
closedAccess
20
2018
The mediating effect of strategic orientation, innovation capabilities and managerial capabilities among exploration and exploitation, competitive advantage and firm’s performance
Weersma, Laodicéia Amorim; Ferreira, Jorge António Barbosa
; Coelho, Arnaldo
article
openAccess
21
2-Mar-2018
Perceptions of organizational justice: its effects on the attitudes and behaviours of employees
Silva, Ana Isabel Loureiro de Sousa Virgolino
doctoralThesis
embargoedAccess
22
9-Mar-2018
Spirituality at work: Conceptualization, measurement and impacts. An investigation with Portuguese workers
Gonçalves, Maria Joel Lopes
doctoralThesis
embargoedAccess
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