Please use this identifier to cite or link to this item: http://hdl.handle.net/10316/87259
Title: Antecedents and Outcomes of Brand Love: Utilitarian and Symbolic Brand Qualities
Authors: Bairrada, Cristela Maia 
Coelho, Filipe 
Coelho, Arnaldo 
Issue Date: 9-Apr-2018
Publisher: emerald
URI: http://hdl.handle.net/10316/87259
DOI: 10.1108/EJM-02-2016-0081
Rights: openAccess
Appears in Collections:I&D CeBER - Artigos em Revistas Internacionais

Files in This Item:
File Description SizeFormat 
Antecedents and Outcomes of Brand Love.pdf937.84 kBAdobe PDFView/Open
Show full item record

Page view(s)

53
checked on Jul 17, 2019

Download(s)

1
checked on Jul 17, 2019

Google ScholarTM

Check

Altmetric


This item is licensed under a Creative Commons License Creative Commons