Augusto, Mário
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Credit Name
Augusto, Mário
Name
Augusto, Mário António Gomes
Unidade de I&D
Email
maugusto@fe.uc.pt
Scopus Author ID
Status
UC Researcher
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Subject
- 1 Brand love, Online Brand Engagement, Brand Trust, Online Consumer Brand Identification, Intention to Co-Create Value, Willingness to Pay a Premium Price.
- 1 Brand social benefits
- 1 Brand Trust Online Brand Engagement Self-Expressive Brands Social Media Value Co-Creation Willingness to Pay a Premium
- 1 Brand-self similarity
- 1 Competitive strength
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Date issued
Type
Fulltext
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