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http://hdl.handle.net/10316/95329| Title: | Outcomes for self-expressive brands followed on social media: Identifying different paths for inner self-expressive and social self-expressive brands | Authors: | Wallace, Elaine Torres, Pedro Augusto, Mário Stefuryn, Maryana |
Keywords: | Brand Trust Online Brand Engagement Self-Expressive Brands Social Media Value Co-Creation Willingness to Pay a Premium | Issue Date: | 7-Jul-2021 | Serial title, monograph or event: | Journal of Business Research | Volume: | 135 | URI: | http://hdl.handle.net/10316/95329 | ISSN: | 01482963 | DOI: | 10.1016/j.jbusres.2021.06.058 | Rights: | openAccess |
| Appears in Collections: | I&D CeBER - Artigos em Revistas Internacionais |
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| File | Description | Size | Format | |
|---|---|---|---|---|
| Outcomes for self-expressive brands followed on social media_Identifying.pdf | Outcomes for self-expressive brands followed on social media: Identifying different paths for inner self-expressive and social self-expressive brands | 532.92 kB | Adobe PDF | View/Open |
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