Utilize este identificador para referenciar este registo:
https://hdl.handle.net/10316/5480
Título: | A model of the antecedents of multiple channel usage | Autor: | Coelho, Filipe Easingwood, Chris |
Palavras-chave: | Multiple channels; Distribution; Financial services | Data: | 2008 | Citação: | Journal of Retailing and Consumer Services. 15:1 (2008) 32-41 | Resumo: | The number of companies using multiple channels in the distribution of each of their products is increasing steadily. Despite this popularity, the drivers of these channel strategies remain virtually unknown. This work attempts to deal with this problem by developing a model regarding the circumstances under which companies adopt multiple channel strategies. Data collected from companies in the UK financial services industry provide significant empirical support to the model. The results indicate that product sophistication, market target sophistication, channel conflict, market maturity, scope economies, and competitive strength, are important considerations in the multi-channel move. | URI: | https://hdl.handle.net/10316/5480 | DOI: | 10.1016/j.jretconser.2007.03.002 | Direitos: | openAccess |
Aparece nas coleções: | FEUC- Artigos em Revistas Internacionais |
Ficheiros deste registo:
Ficheiro | Descrição | Tamanho | Formato | |
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file46e43567207347b4802e98a62bea2901.pdf | 203.07 kB | Adobe PDF | Ver/Abrir |
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