Visual Advertising in Voice-over-IP calls

Abstract

Nowadays, with the spread of Smartphones and Internet worldwide, a new way of communicate has arrived. A telephone is no longer an instrument to make calls. It is used for work, play or for fast access to news and other media content. With the increase speed of the Internet in mobile devices, some companies saw an opportunity to develop successful applications, known as Over-The-Top applications. Some of these OTTs offer the same products as the telecommunications companies at a lower price, or even for free. This lead to two major problems: a decrease in revenue on the Telecommunications market, and a demand for faster access to the internet. A response to OTTs emerged from the Telecommunications world with the creation of the Rich Communications Services (RCS). This specification provides the user new ways to communicate and share content. It was also clear to the telecommunications industry that an improvement to the network was needed and the migration from Circuit Switch to all IP networks was essential. From this need, the 3GPP group created the IP Multimedia Subsystem (IMS). This network architecture can deliver services and multimedia content using industry standards and provide compatibility across all operators and legacy networks. On this project, a new service is added to the IMS network, in order to deliver image and video advertisement to RCS clients.