Please use this identifier to cite or link to this item:
Title: Typography as a mediator of art, space, memory and presence on toponymy
Authors: Santos, Tiago José Miranda 
Keywords: typography, toponomy
Issue Date: 2019
Publisher: Universidad Autónoma del Estado de México
Serial title, monograph or event: Legado de Arquitectura y Diseño
Volume: 14
Issue: 26
Place of publication or event: Mexico
Abstract: Communication through some media gives meaning to a message, or canexpress the desire to communicate. roughout history, typography has been atculture and written communication’s service, responding to the languages, cultures andsocieties’ evolution stimuli. Its history should be understood as the study, from thepolitical, philosophical and artistic point-of-view, of the several movements and thehistory of humanity. erefore, the proper use of typography demands mastery of itsform and use, in favour of its content, leaving space for a rational expression of thehuman world, built by his knowledge, imagination, wishes and desires. To conclude,the form of typography depends on the language of the text and its medium, referringback to spatial perception and each’s surroundings, contributing directly to its memoryconstruction.Until 1974, Portugal was a very closed country, which prevented a widespread visualhomogenisation of the urban. is fact led to the existence of an unusual typographicheritage, yet it is not connoted a specific typographic style. According to Balius (2013),further development on the reflection of the social impact of typography is needed. This article proposes to examine current signposts typography present on the city of Coimbra,Portugal, identifying and analysing shapes, types and typographic families of dominantand distinct letters, referring to the space analysis and its history, compared to the placeand the history of typography. is analysis enables history as an active object, allowingthe transmission of typographic legate beyond the scope of the design.
ISSN: 2448-749X
Rights: openAccess
Appears in Collections:UC Bibliotecas - Artigos em Revistas Internacionais

Files in This Item:
File Description SizeFormat
2020-05-15-Typography as a mediator.pdf5.22 MBAdobe PDFView/Open
Show full item record

Page view(s)

checked on Feb 20, 2024


checked on Feb 20, 2024

Google ScholarTM


This item is licensed under a Creative Commons License Creative Commons