Please use this identifier to cite or link to this item:
https://hdl.handle.net/10316/89005
DC Field | Value | Language |
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dc.contributor.author | Abrantes, José Luís | - |
dc.contributor.author | Seabra, Cláudia | - |
dc.contributor.author | Lages, Cristiana Raquel | - |
dc.contributor.author | Jayawardhena, Chanaka | - |
dc.date.accessioned | 2020-03-19T10:00:49Z | - |
dc.date.available | 2020-03-19T10:00:49Z | - |
dc.date.issued | 2013-07-19 | - |
dc.identifier.issn | 0309-0566 | pt |
dc.identifier.uri | https://hdl.handle.net/10316/89005 | - |
dc.description.abstract | Purpose – The purpose of this study is to address a recent call for additional research on electronic word-of-mouth (eWOM). In response to this call, this study draws on the social network paradigm and the uses and gratification theory (UGT) to propose and empirically test a conceptual framework of key drivers of two types of eWOM, namely in-group and out-of-group. Design/methodology/approach – The proposed model, which examines the impact of usage motivations on eWOM in-group and eWOM out-of-group, is tested in a sample of 302 internet users in Portugal. Findings – Results from the survey show that the different drivers (i.e. mood-enhancement, escapism, experiential learning and social interaction) vary in terms of their impact on the two different types of eWOM. Surprisingly, while results show a positive relationship between experiential learning and eWOM out-of-group, no relationship is found between experiential learning and eWOM in-group. Research limitations/implications – This is the first study investigating the drivers of both eWOM in-group and eWOM out-of-group. Additional research in this area will contribute to the development of a general theory of eWOM. Practical implications – By understanding the drivers of different eWOM types, this study provides guidance to marketing managers on how to allocate resources more efficiently in order to achieve the company’s strategic objectives. Originality/value – No published study has investigated the determinants of these two types of eWOM. This is the first study offering empirical considerations of how the various drivers differentially impact eWOM in-group and eWOM out-of-group. | pt |
dc.language.iso | eng | pt |
dc.publisher | Emerald | pt |
dc.rights | openAccess | pt |
dc.rights.uri | http://creativecommons.org/licenses/by/4.0/ | pt |
dc.subject | Internet | pt |
dc.subject | Word-of-mouth | pt |
dc.subject | Social network theory | pt |
dc.subject | Uses and gratification theory | pt |
dc.subject | Communication | pt |
dc.subject | Portugal | pt |
dc.subject | Consumer behaviour | pt |
dc.subject | Marketing strategy | pt |
dc.title | Drivers of in‐group and out‐of‐group electronic word‐of‐mouth (eWOM) | pt |
dc.type | article | en |
degois.publication.firstPage | 1067 | pt |
degois.publication.lastPage | 1088 | pt |
degois.publication.issue | 7 | pt |
degois.publication.title | European Journal of Marketing | pt |
dc.relation.publisherversion | https://www.emerald.com/insight/content/doi/10.1108/03090561311324219/full/html | pt |
dc.peerreviewed | yes | pt |
dc.identifier.doi | 10.1108/03090561311324219 | pt |
degois.publication.volume | 47 | pt |
dc.date.embargo | 2013-07-19 | * |
uc.date.periodoEmbargo | 0 | pt |
item.fulltext | Com Texto completo | - |
item.openairecristype | http://purl.org/coar/resource_type/c_18cf | - |
item.languageiso639-1 | en | - |
item.openairetype | article | - |
item.cerifentitytype | Publications | - |
item.grantfulltext | open | - |
crisitem.author.researchunit | CEGOT – Centre of Studies on Geography and Spatial Planning | - |
crisitem.author.orcid | 0000-0003-0565-7207 | - |
crisitem.author.orcid | 0000-0002-8496-0986 | - |
Appears in Collections: | I&D CEGOT - Artigos em Revistas Internacionais |
Files in This Item:
File | Description | Size | Format | |
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Drivers of in group.pdf | 249.73 kB | Adobe PDF | View/Open |
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