Please use this identifier to cite or link to this item:
Title: Enterprise Servitization: Practical Guidelines for Culture Transformation Management
Authors: Moraes, Caroline Relva de 
Cunha, Paulo Rupino da 
Keywords: servitization; enterprise culture; PSS transformation; culture management
Issue Date: 2022
Publisher: MDPI
Project: UIDB/00326/2020 
Serial title, monograph or event: Sustainability (Switzerland)
Volume: 15
Issue: 1
Abstract: We propose a framework based on ADKAR (awareness, desire, knowledge, ability, and reinforcement) with guidelines tomanage the organizational culture change required for servitization—the transition of a company towards a product–service system(PSS) businessmodel that provides cohesive delivery of products and services, increasingly supported on digital technologies. We departed from a systematic literature review across five academic databases, covering human and technological aspects, that confirmed corporate culture as one of the pillars of a successful transformation, along with relevant factors to account for. The results of this work have both theoretical and managerial implications. Companies can apply the framework to support planning implementation strategies that require a corporatemind shift. Finally, we identified directions for future servitization research.
ISSN: 2071-1050
DOI: 10.3390/su15010705
Rights: openAccess
Appears in Collections:I&D CISUC - Artigos em Revistas Internacionais
FCTUC Eng.Informática - Artigos em Revistas Internacionais

Show full item record

Page view(s)

checked on May 22, 2024


checked on May 22, 2024

Google ScholarTM




This item is licensed under a Creative Commons License Creative Commons