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https://hdl.handle.net/10316/104875| Title: | THE CASCADING EFFECT OF STATIC AND DYNAMIC MARKETING CAPABILITIES ON THE INTERNATIONAL PERFORMANCE: ANALYZING MARKET ORIENTATION AS AN ANTECEDENT | Authors: | Reimann, Caroline Kalil Carvalho, Fernando Manuel Pereira Oliveira Duarte, Marcelo Pereira |
Issue Date: | 2023 | Project: | FCT - Fundação para a Ciência e a Tecnologia, I.P., Project UIDB/05037/2020 FCT - Fundação para a Ciência e a Tecnologia, I.P., Project UI/BD/150977/2021 |
Volume: | 63 | Issue: | 1 | URI: | https://hdl.handle.net/10316/104875 | ISSN: | 2178-938X 0034-7590 |
DOI: | 10.1590/s0034-759020230104 | Rights: | openAccess |
| Appears in Collections: | I&D CeBER - Artigos em Revistas Internacionais |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Reimann (2023) The cascading effect of static and dynamic marketing capabilities.pdf | 454.15 kB | Adobe PDF | View/Open |
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