Augusto, Mário
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Credit Name
Augusto, Mário
Name
Augusto, Mário António Gomes
Unidade de I&D
Email
maugusto@fe.uc.pt
Scopus Author ID
Status
UC Researcher
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Subject
- 1 Brand identity
- 1 Brand love, Online Brand Engagement, Brand Trust, Online Consumer Brand Identification, Intention to Co-Create Value, Willingness to Pay a Premium Price.
- 1 Brand social benefits
- 1 Brand-self similarity
- 1 Complementarities; organizational innovation; product innovation; process innovation; manufacturing flexibility; performance
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Results 1-4 of 4 (Search time: 0.014 seconds).
Issue Date | Title | Author(s) | Type | Access | |
---|---|---|---|---|---|
1 | 24-Aug-2020 | Digitalisation, social entrepreneurship and national well-being | Torres, Pedro Marcelo Amado Garcia da Rocha ; Augusto, Mário António Gomes | article | embargoedAccess |
2 | 15-Jun-2020 | Do brand relationships on social media motivate young consumers’ value co-creation and willingness to pay? The role of brand love | Wallace, Elaine; Torres, Pedro ; Augusto, Mário ; Stefuryn, Maryana | article | openAccess |
3 | Oct-2017 | Predicting high consumer-brand identification and high repurchase: Necessary and sufficient conditions | Torres, Pedro ; Augusto, Mário ; Godinho, Pedro | article | embargoedAccess |
4 | 21-Oct-2019 | Understanding complementarities among different forms of innovation | Torres, Pedro ; Augusto, Mário | article | openAccess |