Augusto, Mário

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Credit Name
Augusto, Mário
 
Name
Augusto, Mário António Gomes
 
Unidade de I&D
 
Email
maugusto@fe.uc.pt
 
ORCID
 
Scopus Author ID
 
Status
UC Researcher
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Publications


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Author:  Augusto, Mário
Date Issued:  [2010 TO 2020]
Subject:  Brand love, Online Brand Engagement, Brand Trust, Online Consumer Brand Identification, Intention to Co-Create Value, Willingness to Pay a Premium Price.

Results 1-1 of 1 (Search time: 0.001 seconds).

Issue DateTitleAuthor(s)TypeAccess
115-Jun-2020Do brand relationships on social media motivate young consumers’ value co-creation and willingness to pay? The role of brand loveWallace, Elaine; Torres, Pedro ; Augusto, Mário ; Stefuryn, Maryana articleopenAccess