FCT - Fundação para a Ciência e a Tecnologia, I.P., Project UI/BD/150977/2021

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FCT - Fundação para a Ciência e a Tecnologia, I.P., Project UI/BD/150977/2021

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Author:  Reimann, Caroline Kalil

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18-Feb-2022Adaptive marketing capabilities, market orientation, and international performance: the moderation effect of competitive intensityReimann, Caroline Kalil; Carvalho, Fernando Manuel Pereira de Oliveira; Duarte, Marcelo Pereira articleopenAccess
22023THE CASCADING EFFECT OF STATIC AND DYNAMIC MARKETING CAPABILITIES ON THE INTERNATIONAL PERFORMANCE: ANALYZING MARKET ORIENTATION AS AN ANTECEDENTReimann, Caroline Kalil ; Carvalho, Fernando Manuel Pereira Oliveira ; Duarte, Marcelo Pereira articleopenAccess