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Title: Art as social commentary: visual syntax and meaning in Barbara Kruger’s collages
Authors: Canelo, Maria José 
Keywords: Barbara Kruger; Michel Foucault; Visual discourse; The gaze; Consumption
Issue Date: May-2016
Publisher: Centro de Estudos Sociais
Serial title, monograph or event: Cescontexto - Debates
Ways of seeing, ways of making seen: Visual representations in urban landscapes
Issue: 15
Place of publication or event: Coimbra
Conference: 2nd International Symposium of the International Association of Discourse and Society Studies, Coimbra, 18-20 June 2015
Abstract: Barbara Kruger’s urban-inspired visual artworks articulate a critique of the discursive constructions both of the consumer and of consumption itself. A former designer and picture editor in magazines, Kruger resorts to the aesthetic and linguistic techniques of advertising and media to challenge the forms of knowledge of the consumption society. In line with Michel Foucault’s theory of discourse as a network of disciplinary knowledges, this paper will read consumption – the discipline –, and the consumer – the subject it produces –, against Kruger’s visual techniques in order to examine how the latter call into doubt the disciplining effect of consumption and, in particular, how Kruger’s reworking on the notion of the gaze is involved in that process. The analytical grid combines a Foucauldian perspective with the tools of visual discourse analysis proposed by Gunther Kress and Theo van Leeuwen.
ISSN: 2192-908X
Rights: openAccess
Appears in Collections:I&D CES - Artigos e Resumos em Livros de Actas

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