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https://hdl.handle.net/10316/88996| Title: | WOM antecedents in backpacker travelers | Authors: | Alves, Sandra Abrantes, José Luís Antunes, Maria José Seabra, Cláudia Herstein, Ram |
Keywords: | Backpackers; Word-of-Mouth; Social interaction; Motivations; Sense of belonging | Issue Date: | May-2016 | Publisher: | Elsevier | Serial title, monograph or event: | Journal of Business Research | Volume: | 69 | Issue: | 5 | Abstract: | This study examines the antecedents of Word-of-Mouth (WOM) message content (MC) of backpackers' travelers. How travel motivation, the sense of belonging, social interaction places and cultural activities influence WOM-MC in the case of backpacker travelers. The study tests a model empirically using a survey of 656 backpackers from 75 different countries. | URI: | https://hdl.handle.net/10316/88996 | ISSN: | 01482963 | DOI: | 10.1016/j.jbusres.2015.10.068 | Rights: | openAccess |
| Appears in Collections: | I&D CEGOT - Artigos em Revistas Internacionais |
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|---|---|---|---|---|
| WOM antecedents in backpacker travelers.pdf | 463.23 kB | Adobe PDF | View/Open |
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