Please use this identifier to cite or link to this item: http://hdl.handle.net/10316/88996
Title: WOM antecedents in backpacker travelers
Authors: Alves, Sandra
Abrantes, José Luís 
Antunes, Maria José
Seabra, Cláudia 
Herstein, Ram
Keywords: Backpackers; Word-of-Mouth; Social interaction; Motivations; Sense of belonging
Issue Date: May-2016
Publisher: Elsevier
Serial title, monograph or event: Journal of Business Research
Volume: 69
Issue: 5
Abstract: This study examines the antecedents of Word-of-Mouth (WOM) message content (MC) of backpackers' travelers. How travel motivation, the sense of belonging, social interaction places and cultural activities influence WOM-MC in the case of backpacker travelers. The study tests a model empirically using a survey of 656 backpackers from 75 different countries.
URI: http://hdl.handle.net/10316/88996
ISSN: 01482963
DOI: 10.1016/j.jbusres.2015.10.068
Rights: openAccess
Appears in Collections:I&D CEGOT - Artigos em Revistas Internacionais

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