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Title: Peacefulness at home: impacts on international travel
Authors: Seabra, Cláudia 
Kastenholz, Elisabeth 
Abrantes, José Luís 
Reis, Manuel
Keywords: Tourism; Safety; Terrorism; Global Peace Index; Travel risk perception
Issue Date: 3-Dec-2018
Publisher: Emerald
Serial title, monograph or event: International Journal of Tourism Cities
Volume: 4
Issue: 4
Abstract: Purpose– Thepurposeofthispaperistoanalysetheimpactofpeacefulnessinthetourists’ countryoforigin in their main decisions and behaviours when travelling internationally. Design/methodology/approach – A sampleof600 international tourists from 49 countries was divided into five groups according to each respondent’s belonging to a country with a specific level of peacefulness, assessedbythe GlobalPeace Index, to test differences ininternationaltravel decisionand behaviour patterns. Findings– Travelsafetyisacriticalissuetomosttourists,whilethepeacefulnessleveloftravellers’ countryof origin is an important key factor for understanding different travel behaviours and safety perceptions held when going on an international trip, namely, regarding involvement, risk and safety/insecurity perceptions. Researchlimitations/implications– Thisisoneofthefewstudiesinvestigatingtheimpactofpeacefulness in the tourist’s country of origin on travel decisions and behaviours, based on the Global Peace Index. Additionally, this study responds to the call of the Prospect Theoryregarding general consumption contexts, and adds to the Experiential Consumer Perspective, here applied to tourism consumption. Practical implications – This study provides guidance to destination and tourism industry managers to attract and segment their market according to tourists’ country of origin, in accordance with its respective level of peacefulness as defined by the Global Peace Index, especially in destinations more affected by terrorism, war, political turmoil, crime and other safety risks. Originality/value – No published study has tested the impact of peacefulness at home on tourists’ international travel behaviours and decisions yet.
ISSN: 2056-5607
DOI: 10.1108/IJTC-10-2017-0050
Rights: embargoedAccess
Appears in Collections:I&D CEGOT - Artigos em Revistas Internacionais

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