Torres, Pedro
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Credit Name
Torres, Pedro
Name
Torres, Pedro Marcelo Amado Garcia da Rocha
Variants
Torres, Pedro Marcelo Amado Garcia da Rocha
Unidade de I&D
Email
pedro.torres@uc.pt
Scopus Author ID
Status
UC Researcher
Biography
Pedro Torres holds a PhD in Business Administration (Strategy) from the University of Coimbra, obtained in 2012, and a MBA from Católica-Lisbon University. He is currently Professor and Coordinator of the MBA for Executives at the School of Economics University of Coimbra (FEUC). He teaches Marketing and Strategy in several courses. He is a Research Member at the Centre for Business and Economics Research (CeBER). His research has been presented at international conferences and has been published in peer-reviewed international journals, such as the Journal of Business Research and Marketing Intelligence & Planning. His research pipeline includes topics, like digital marketing, entrepreneurship and innovation. He is also Member of the Board of APEU, where he coordinates several activities of knowledge transfer from FEUC to the society, including the Post-Graduation in Digital Marketing.
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Subject
- 1 attention-based view; stewardship theory; resilience to exogenous shocks; corporate social responsibility; CSR; CEO duality; fuzzy-set qualitative comparative analysis; fs/QCA
- 1 Brand identity
- 1 Brand love, Online Brand Engagement, Brand Trust, Online Consumer Brand Identification, Intention to Co-Create Value, Willingness to Pay a Premium Price.
- 1 Brand social benefits
- 1 brand social benefits
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Date issued
- 14 2000 - 2024
Fulltext
Results 1-14 of 14 (Search time: 0.013 seconds).
| Issue Date | Title | Author(s) | Type | Access | |
|---|---|---|---|---|---|
| 1 | 2019 | Antecedents and outcomes of digital influencer endorsement: An exploratory study | Torres, Pedro ; Augusto, Mário ; Matos, Marta | article | openAccess |
| 2 | 28-Jul-2021 | Attention to social issues and CEO duality as enablers of resilience to exogenous shocks in the tourism industry | Torres, Pedro ; Augusto, Mário António Gomes | article | embargoedAccess |
| 3 | Sep-2019 | Building customers’ resilience to negative information in the airline industry | Augusto, Mário; Godinho, Pedro ; Torres, Pedro | article | embargoedAccess |
| 4 | Aug-2019 | Building resilience to negative information and increasing purchase intentions in a digital environment | Torres, Pedro ; Augusto, Mário | article | embargoedAccess |
| 5 | 24-Aug-2020 | Digitalisation, social entrepreneurship and national well-being | Torres, Pedro Marcelo Amado Garcia da Rocha ; Augusto, Mário António Gomes | article | embargoedAccess |
| 6 | Jan-2023 | Disentangling the complexities of modelling when high social capital contributes to indicating good health | Quintal, Carlota ; Ramos, Luis Moura ; Torres, Pedro | article | openAccess |
| 7 | 15-Jun-2020 | Do brand relationships on social media motivate young consumers’ value co-creation and willingness to pay? The role of brand love | Wallace, Elaine; Torres, Pedro ; Augusto, Mário ; Stefuryn, Maryana | article | openAccess |
| 8 | 27-May-2020 | Levels of necessity of entrepreneurial ecosystems elements | Torres, Pedro ; Godinho, Pedro Manuel Cortesão | article | openAccess |
| 9 | 28-Nov-2019 | Opportunity entrepreneurship, oil rents and control of corruption | Torres, Pedro ; Godinho, Pedro | article | openAccess |
| 10 | 7-Jul-2021 | Outcomes for self-expressive brands followed on social media: Identifying different paths for inner self-expressive and social self-expressive brands | Wallace, Elaine; Torres, Pedro ; Augusto, Mário ; Stefuryn, Maryana | article | openAccess |
| 11 | Oct-2017 | Predicting high consumer-brand identification and high repurchase: Necessary and sufficient conditions | Torres, Pedro ; Augusto, Mário ; Godinho, Pedro | article | embargoedAccess |
| 12 | Mar-2024 | Promoting advanced medical services in the framework of 3PM-a proof-of-concept by the "Centro" Region of Portugal | Regateiro, Fernando J; Silva, Henriqueta Alexandra Mendes Breda Lobo Coimbra ; Lemos, Manuel C. ; Moura, Gabriela; Torres, Pedro Marcelo Amado Garcia da Rocha ; Pereira, André Gonçalo Dias ; Dias, Luis C. ; Ferreira, Pedro Lopes ; Amaral, Sara; Santos, Manuel A. S. | article | openAccess |
| 13 | 11-Dec-2019 | The influence of city reputation on T-KIBS concentration | Torres, Pedro ; Godinho, Pedro | article | embargoedAccess |
| 14 | 21-Oct-2019 | Understanding complementarities among different forms of innovation | Torres, Pedro ; Augusto, Mário | article | openAccess |