| Issue Date | Title | Author(s) | Type | Access |
| 15-Feb-2023 | How CSR is Challenging Organizations: From the Driving Role of Greenstrategic Alliances to Green Innovation and Sustainability Performance | Cancela, Beatriz Rosa Lopes | doctoralThesis | embargoedAccess |
| 20-Jun-2022 | How green strategic alliances influence sustainability and green organization identity: evidence for Chinese companies | Bai, Xuesong | masterThesis | openAccess |
| 12-Sep-2023 | Impact of Brand Communities on the Behavior of Consumers of Sports Clubs | Silva, André Costa da | masterThesis | openAccess |
| 27-Jul-2021 | The Impact of Customer Relationship Management usage on Business Performance. | Morgado, Tiago André Marques | masterThesis | openAccess |
| 21-Dec-2022 | The impact of dynamic capabilities on Competitiveness of SME's in the Portuguese context | Ferreira, Jorge António Barbosa | doctoralThesis | openAccess |
| 27-Jul-2021 | The Impact of E-service Quality, Customer Satisfaction and Customer Trust on Customer Behavior (Repurchase intention and WOM) in Online Shopping in China | Zhao, Yuhui | masterThesis | openAccess |
| 15-Nov-2021 | O Impacto da Covid-19 nos Hábitos dos Consumidores e no E-Commerce | Sousa, Carolina Medeiros | masterThesis | openAccess |
| 27-Jul-2021 | O Impacto da Personalidade da Marca no Envolvimento, na Autoconexão e na Intenção de Uso | Costa, João Pedro Casal Alves da | masterThesis | openAccess |
| 26-Jul-2022 | O impacto das redes sociais digitais nas Brand Communities | Teixeira, Eduarda Alexandra Santos | masterThesis | openAccess |
| 3-Jul-2023 | O IMPACTO DO MARKETING DIGITAL E DO COMMUNITY MANAGER NAS STARTUPS - O Caso Brands&Ninjas | Soares, Mariana Almeida Ferreira | masterThesis | openAccess |
| 30-Nov-2021 | Influência da Responsabilidade Social Corporativa na Relação com o Cliente | Pinto, Ana Catarina Marques | masterThesis | openAccess |
| 26-Jul-2022 | Internacionalização das PMEs de serviços tecnológicos portuguesas - Um caso de estudo contemporâneo | Leandro, Alberto José Oliveira Catarino | masterThesis | openAccess |
| 28-Sep-2022 | The main purpose of this study is to explore the factors that influence purchase intentions for electronic cigarette among young adults. The results of the study provide evidence and recommendations on the factors that influence consumers' intention to purchase e-cigarettes. That is, the role of health consciousness, habit and flavored tobacco ban on consumer purchase intention and behaviour within the expanded framework of Theory of Planned Behavior. | Lu, Jiang Liang | masterThesis | openAccess |
| 27-Sep-2023 | O Marketing de Serviços Públicos: Embaixada de Portugal em Bruxelas-Investigação e Análise do Marketing em Serviços Consulares | Dias, Ana Isabel Cobra Graça | masterThesis | openAccess |
| 21-Jul-2023 | Marketing Digital e a sua Aplicabilidade em Negócios B2B | Vieira, Catarina Sousa | masterThesis | embargoedAccess |
| 27-Sep-2023 | O Marketing Digital e o Marketing de Conteúdo | Carvalho, Beatriz Clemêncio de | masterThesis | openAccess |
| 15-Nov-2021 | Marketing Digital e o seu papel na Área da Saúde Privada | Moreira, Ricardo Macedo | masterThesis | openAccess |
| 19-Jul-2022 | Marketing Digital e Redes Sociais | Gonçalves, Mariana Marques | masterThesis | openAccess |
| 27-Sep-2022 | O MARKETING DIGITAL NA NEXX HELMETS | Pereira, Francisco Manuel de Almeida Alves | masterThesis | openAccess |
| 16-Nov-2021 | Marketing Político: Antecedentes e Consequentes das Comunidades de Marca Políticas | Sêco, Ana Filipa Rodrigues | masterThesis | openAccess |
